Our vision and behavior

Our Vision


Mental Image Company provides appropriate media services for newsrooms, program producers and preparers, and field correspondents.


Professional Conduct


Respect for general laws, and those specific to journalists.

Commitment to accuracy and credibility

Commitment to neutrality

Allowing the right to reply and correction

Respect for personal privacy.

Respect for professional confidentiality

Observing public morals

Refraining from calling for discrimination, hatred or incitement

Fair coverage of elections and opinion polls

Safe work in dangerous situations

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